Whether you’re looking for your first eye shadow color palette or you’re interested in adding additional color profiles to your makeup collection, there are plenty of options. To start, consider what sort of colors are calling you. Neutral shades are usually easier to blend out and are versatile for various application styles and looks. Bolder shades offer well-pigmented tones that add a pop of color to your final look. Get in touch with one of our artists today for help choosing your next eye shadow palette.

There’s a wide array of essential makeup brushes on the market today, with different shapes and sizes and for specific uses. However, no matter your style preference, there are some universal must-haves to achieve a polished look. Some of the best makeup brushes to include in your kit are a foundation brush like our Full Coverage Face Brush, a cheek brush like our Blush Brush, a powder brush like our Face Blender Brush, and an eye shadow blending brush like our Eye Shadow Brush. With these professional makeup brushes, you can achieve a number of effortless makeup styles.

Depending on the type of face palette, application techniques will vary. A full face palette usually has all or most products you’ll need to create complete looks for your face and eyes. Usually, they include face products like highlighters, blush, and bronzer, plus eye shadows. Also, tailored face palettes offer specific options for quick touch-ups throughout your day.

An eye shadow palette usually consists of different eye shadows or colors that can be applied separately or blended together with an eye shadow brush for different looks. In general, here is a good technique to use: Sweep a shade close to your skin tone across lids, layer a deeper shade on top, and then smudge darker shades along creases and lash lines to achieve definition and depth. Finish with shimmery shades to accent and highlight.

It's often challenging to know where to begin when it comes to makeup. Buying makeup can be an overwhelming experience, especially if you’re new to the process. Luckily, there are makeup collection sets and kits available at Bobbi Brown, such as our Starter Kits, that make it easier than ever before. Depending on your makeup routine, you can find makeup sets and kits that include products like foundation, concealer, eye shadow, and blush to cover all your needs.