Our full spectrum of singular shadows and sets in a variety of colors and finishes to shade, define, and highlight eyes.

When putting on eye shadow, start by selecting colors that complement your look. Using an eye shadow kit or palette gives you a selection of shades to choose from. Once you select your colors, begin brushing the first shade over your entire lid. Then, take your eye shadow brush and work another shade across the crease of your lid. The order you apply your colors will depend on the final look you want to achieve.

Bobbi Brown has a How To Video on the ideal smokey eye makeup look, demonstrated by one of our artistry experts. To get the look, start by applying a midrange shade on your lid from your lash line to just past your crease and along your lower lash line, blending to blur any edges. Next, apply eyeliner close to your lash lines, slightly extending past the outer corner. Then blend a second eye shadow color just above the top edge of your eyeliner and along your lower lash line, and smudge to soften. Finally, finish with mascara to complete the look.

Watch one of our Pro Artists demonstrate a natural, everyday eye shadow look in this How To Video. First, select neutral eye shadow colors that suit your everyday style. Next, create an even base using a lighter shade with a matte shade. From there, brush a slightly darker shade along your lash lines and in the crease to add definition. Finally, add eyeliner and mascara to complete the look.

There are many types of eye shadow brushes for different application techniques. You can purchase all the brushes you want to create your own eye shadow brush set, so you have what you need. Or, if you’re looking to start with just a smaller selection, consider having our versatile Eye Shadow Brush and Eye Blender Brush on hand. If you love a smokey eye, our Eye Smudge Brush can help you diffuse shadow for a modern, soft, smokey look.

Eye shadow is usually applied before eyeliner. Use the latest eye shadow application tips to enhance your eyes with shadow shades that complement your overall makeup look. Next, apply eyeliner and finish the look with mascara. Completing these steps in sequence can help prevent your shadow from smudging with your eyeliner so your liner remains bold and precise. Connect with an artist to learn more.

There are numerous eye shadow colors in a variety of finishes, ranging from matte to shimmery to glittery and more. Using tools, like our Virtual Try-On, helps narrow down the perfect eye shadow pigment for you and your routine. In addition, our artists can give suggestions for eye shadow shades, eye shadow palettes, and more, over Live Chat.

Whether you're looking for your first eye shadow color palette or you’re interested in adding additional color profiles to your makeup collection, there are plenty of options. To start, consider what sort of colors appeal you. Neutral shades are usually easier to blend out and are versatile for various application styles and looks. Bolder shades offer well-pigmented tones that add a pop of color to your final look. Get in touch with one of our artists today for help choosing your next eye shadow palette.

Makeup remover should wash off eye shadow from your face. Our Soothing Cleansing Oil removes even stubborn, long-wearing formulas, leaving the delicate skin clean and comfortable. It's a rich yet lightweight oil cleanser and makeup remover that lifts away impurities and waterproof makeup while nourishing skin.