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OUR MISSION

CONTRIBUTE TO WOMEN AND GIRLS’ EMPOWERMENT THROUGH SPORT & TO AN ACTIVE LIFESTYLE

It’s our mission to empower women and girls beyond makeup. As a brand committed to empowering women and girls everywhere, we are partnering with the “Global Observatory for Gender Equality & Sport” to collaboratively raise awareness on women empowerment through physical activity. We aim to put inspirational female athletes, coaches, teams from all walks of life into the center and tell their stories to inspire.

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GLOBAL OBSERVATORY
FOR GENDER EQUALITY
& SPORT

The Global Observatory aims to advance gender
equality
and the empowerment of women and
girls
, in all their diversity, in and through physical
activity, physical education and sport.


Founded in 2021 and under the auspices of
UNESCO, the Global Observatory coaches,
coordinates and advises governments,
institutions as well as companies
and serves as a
knowledge hub to drive change effectively
and efficiently.

80%

OF YOUNG WOMEN IN EUROPE
CONSIDER SPORT AS A KEY DRIVER OF INCREASED CONFIDENCE AND DECREASED ANXIETY.

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29,1%

OF ALL COACHES WORLDWIDE ARE IDENTIFING
AS WOMEN VERSUS
71,9% AS MEN.

85%

OF ADOLESCENT GIRLS DON’T
DO ENOUGH PHYSICAL ACTIVITY GLOBALLY IMPACTING MENTAL HEALTH & WELL BEING.

PRETTY POWERFUL WOMAN

MEET NAZLI ALTIPAT

MEET NAZLI ALTIPAT, GENERAL MANAGER
AT ESTEE LAUDER COMPANIES TURKEY &
AMATEUR BASKETBALL PLAYER

Discover now how Nazli’s passion for Basketball
helped her grow personally and professionally.