DO GOOD
Looking Good. Doing Better.
More sustainable products and packaging. Increased ingredient transparency.
Continued advocacy for women and girls worldwide. These commitments
we are working on directly support our original promise:
to enhance everyone’s true beauty. Because doing good always looks good.
sustainability
We’re doing our part to help reduce our environmental impact
because we love our planet—it’s as simple as that.
We’re aiming to eliminate excess packaging, increase our use of
post-consumer recycled materials, and develop refillable alternatives.

We’re well on our way to meeting our sustainability goals by 2025:

75% of packaging will be recyclable, refillable, reusable, recycled, or recoverable

Right now, we’re more than halfway there — 49% recyclable, refillable, reusable, recycled, or recoverable (as of fiscal year 2021)

50%+ additional post-consumer recycled (PCR) material in packaging

We are increasing the amount of PCR in our packaging by 50% by 2025 (as compared to 2019 baseline), and beginning in 2021, we are starting to incorporate a minimum of 30% PCR into new compact launches

100% FSC-certified forest-based fiber cartons

We’re already at 84%+

Ingredient
Transparency
We source skin-loving ingredients that keep you fresh and glowing.
Our formulas are meticulously crafted to be safe, non-irritating,
and uncompromising in performance, wear, and care.
Citizenship
We work hard to help empower women and girls worldwide.
Our Pretty Powerful Fund partners with nonprofits around
the globe to fight for gender equality through education.